The Mission
We partner with technical founders to transform technical innovation into enterprise revenue through genuine partnerships that start with buyer understanding, focus on what actually works, and align company values with customer values to create sustainable competitive advantage.
Our Promise
Values-Aligned
Sustainable growth that maintains technical excellence
Evidence-Based
Optimization based on clear, measurable outcomes
Framework-Driven
Every approach backed by systematic methodology and built to scale with engineering-quality standards
Technical Excellence Meets Revenue Excellence
Every technical founder faces the same systematic challenge:
How do you transform brilliant innovation into sustainable revenue without losing what made you brilliant in the first place?
The Approach
We don't try to turn technical founders into traditional salespeople. We build revenue frameworks that align with how technical minds naturally think and operate.
Empathy
Always start with people
Clarity
Discover what's actually working
Authenticity
Build genuine partnerships over short-term profits
Focus
Find the main thing and relentlessly keep it the main thing
Accountability
Own our customers' outcomes
Alignment
Shared values drive long-term success
Buyer Misalignment
Sales strategies & processes built around founder preference often didn't match the target buyer's journey. This led to bad deals won, great deals lost, and months of wasted time & resources.
Missed Opportunities
Many times the perfect seller for the business and buyer slipped through their fingers due to a shallow or fumbled hiring process, and everyone involved lost precious time and overal morale whenever a bad seller didn't pan out.
Lack of Support
Onboarding was often haphazard or simply non-existent, leaving new hires to sink or swim on payroll for months before contributing any real business value.
Missed Potential
High performers often went unnoticed & undervalued, taking their positive impacts on team, process, and revenue with them once they left.
Investor
Too often seeking a "founding" seller or sales leader before achieving PMF
These sales challenges didn't just damage revenue, but our growth potential and investor trust.
And resolving or disregarding them made the difference between a customer churning to a competitive product or and a $1M champion who brought us three more just like them.
They made the difference between a founder's hard work finally paying off or ...
So I started Humus & Shore.
Now I empower technical founders to optimize sales processes, build buyer-centric strategies, and establish thriving sales organizations.I believe that when exceptional products come meet exceptional sales experiences, repeatable revenue & exponential growth becomes automatic. ​​
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If you're a technical founder ready to unleash your startup's full sales potential, or a seasoned investor seeking to maximize the value of your portfolio, let's talk.
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